What Is Marketing Analytics and Why It Matters – The SAS Point of View

http://www.sas.com/en_us/insights/marketing/marketing-analytics.html
The video defines the SAS point of view for Marketing Analytics. Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives by measuring performance using important business metrics, such as ROI, marketing attribution and overall marketing effectiveness. In other words, it tells you how your marketing programs are really performing.

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