VV 46 – 4 P’s of the Marketing Mix 2 (Intro)

This is the intro to the 2nd part of our http://VideoVocab.TV lesson on English vocabulary for marketing. We’ll look at the idea of placement, which is all about a product’s market coverage and how it gets to market through logistics and a company’s distribution channels. The final P is promotion, or advertising, which may involve public relations and marketing campaigns, including in-store promotions.