Coca-Cola has been around for a long time, so it’s no surprise that they’ve made their share of marketing blunders over the years. What is surprising is just how easy it was for us to research 10 of them to write this list, starting with that time…
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Text version: http://www.toptenz.net/10-crazy-marketing-decisions-coca-cola.php
Coming up:
10. Coke released Tab Clear just to screw over Pepsi
9. The MagiCan, or the Coke can that smelled like a fart
8. That time they tried to sell tap water to the British public
7. Coke Zero is marketed at men, because Coke accidentally made Diet Coke a girl’s drink
6. Funding scientists to say Coke doesn’t cause obesity
5. Released an ad of obnoxious white people handing Coke to indigenous Mexican people
4. Coke once openly admitted Vitaminwater is terrible for you
3. That time Coke kind of called Nazi Germany “The Good Old Times” in an ad
2. Paying a company to take over people’s Facebook statuses, with predictable results
1. New Coke
Source/Further reading:
http://www.livescience.com/55354-crystal-pepsi-weird-history-of-clear-soda.html
http://www.nytimes.com/1990/05/24/business/problems-pop-up-in-coke-promotion.html
http://news.bbc.co.uk/1/hi/business/3809539.stm
http://www.nydailynews.com/life-style/eats/new-coke-zero-ads-target-men-article-1.1294950
https://well.blogs.nytimes.com/2015/08/09/coca-cola-funds-scientists-who-shift-blame-for-obesity-away-from-bad-diets/?_r=0
https://www.theguardian.com/world/2015/dec/02/coca-cola-under-fire-over-ad-showing-coke-handout-to-indigenous-people
http://www.motherjones.com/tom-philpott/2013/01/coca-cola-vitamin-water-obesity
http://fortune.com/2015/03/03/coke-fanta-ad/
http://www.cbsnews.com/news/why-coke-should-have-known-its-2-girls-1-cup-campaign-for-dr-pepper-was-a-disaster-waiting-to-happen/
http://www.snopes.com/cokelore/newcoke.asp