The marketing mix is a good place to start when you are thinking through your plans for a product or service, and it helps you avoid these kinds of mistakes.
The marketing mix and the 4 Ps of marketing are often used as synonyms for each other. In fact, they are not necessarily the same thing.
Learn more about the 4Ps and the Marketing Mix in the short video. Then read more at: http://www.mindtools.com/pages/article/newSTR_94.htm