I was in Target the other day and noticed that Star Wars toys are sitting on the shelves – and particular action figures are selling worse than others. Turns out orders are down 47% from late 2016.
https://www.forbes.com/sites/lukethompson/2017/12/21/why-arent-star-wars-toys-selling-as-well-this-year/#38a680f054e5
http://fortune.com/2018/01/18/with-star-wars-toys-the-force-is-strong-but-retail-sales-arent/
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