Why Artists Don’t Make Money – The Business of Life (Episode 3)

This episode of ‘The Business of Life’ looks at two creative industries going in seemingly opposite trajectories: the fine art world, where the sky is seemingly the limit for the prices collectors are willing to pay; and the music industry, where the free-fall of record company profits has only recently begun to slow.

But at the root of each sector’s rising or declining fortunes is the underlying question: How should we compensate artists? And what value do cultural products create in a society? To get to the bottom of the issue, we’ve tapped the former New Yorker pop critic Sasha Frere-Jones, award-winning artist Ryder Ripps, and Glenn O’Brien, the founder of TV Party, original editor of Interview Magazine, and a former member of Andy Warhol’s Factory.

Watch “How the US Workforce is Changing (Episode 1)” – http://bit.ly/1I4IvVW

Watch “This is the Modern American Family (Episode 2)” – http://bit.ly/1A6yp5e

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Marketing vs Branding – What you need to know

Too many times I see people selling branding as marketing and it’s sending people down the wrong path. It’s important to understand what your desired result is before you determine a strategy. But more importantly, what is the difference between Marketing and Branding? This video will explain in detail.

Review: Prima Marketing Watercolor Set: Tropicals

This is the Tropicals watercolor set from Prima Marketing. I bought it at US and the paints are more intense than I expected.

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Idea Lab — Productize Your Service Business V2

Evaldas interviews Dan Norris, the founder of WPCurve and 7DayStartup. The main topic will be productized service business, but you’ll also hear about on content marketing for getting customers.

To connect with Dan use:
Snapchat: http://7daystartup.com/snapchat
Twitter: https://twitter.com/thedannorris
Facebook: https://www.facebook.com/groups/592264044218722/

Projects:
Wordpress unlimited service – http://wpcurve.com
Self start startup community http://7daystartup.com
Beer brewing in Australia http://blackhops.com.au/

Business Model – Posez-vous les bonnes questions

Choisir son business model demande de faire un premier choix : est-ce que je veux faire une société de service ou une startup scalable ? N’oublie jamais que l’exécution est la clé de la réussite. Si ton idée dérange ou étonne, c’est bon signe. Tu te dois de choisir si tu veux devenir magicien ou titan.

Comment choisir ? Oussama t’explique tout dans cette vidéo ;).

Oussama Ammar, Partner à TheFamily (http://twitter.com/daedalium). Sur Koudetat, tu trouves les meilleurs conseils, les exemples et les inspirations pour lancer ta startup. Toutes les vidéos classés, les checklists pour résumer ce que tu dois retenir et les ressources pour aller plus loin ! Ne perds pas de temps, va sur Koudetat : bit.ly/koudetat-youtube

Inscris-toi au prochain meetup! – www.meetup.com/StartupWorkshop Inscris-toi à la newsletter – www.thefamily.co/events

Affiliate Marketing with CPA Ninja Vipul Taneja

Today I am feeling honored to have Vipul Taneja on board who is a CPA expert from India and helped hundreds of people to make their first dollar online from CPA marketing. I interview him at India Affiliate Summit Delhi 2015. He is the founder of AdSparkx Media and running his online business from past more than 5 years.

B2B Marketing Strategies and Insights

Most B2B firms lack a connection between marketing activity and tangible business results. Publicity, white papers, webinars, social media, blogs and public speaking often do not generate leads or build revenue.

Highlander helps emerging and mid-sized B2B product and service firms across the U.S. create and keep customers. We design business development strategies, apply appropriate tactics and generate market intelligence that enables our clients to create and keep customers on a consistent basis. Unlike traditional PR firms, we are accountable for business outcomes; not simply tactical success.

Highlander Consulting is broadly recognized for its ability to position complex products, services and ideas among sophisticated target audiences.

Our proprietary Marketing Craftsmanship® process — based on more than 30 years of marketing communications experience — enables clients to:
• Gain market positioning of their intellectual capital and value proposition
• Drive consistent top-of-mind awareness among target audiences
• Increase participation in RFIs, RFPs, competitive shoot-outs, and sole selection
• Build market perception of the firm as a “safe choice”
• Improve win rates in RFPs and competitive shoot-outs
• Earn higher customer retention rates and cross-selling opportunities

We help generate revenue for clients by focusing on meaningful, measurable marketing activity. Our performance is based on tangible KPIs, such as lead generation, shorter sales cycles and increased revenue.

Visit our website www.highlanderconsulting.com or our blog www.marketingcraftsmanship.com