Learn more about our Team Building Workshop: http://eliterealestatesystem.com/…
Learn more about partnering with ERS to build and expand your real estate team: http://eliterealestatesystem.com/…
Watch the On-Demand Replay
http://eliterealestatesystem.com/…
As a team leader, you’re looking for every advantage in the market, and in our latest Hangout we shared a few high-leverage, low-cost marketing strategies you can implement across your team.
3 Takeaways:
1. Put every lead through the same structured follow-up process
2. Offer incentives to your agents to hold Open Houses and follow a proven, repeatable system to promote the Open Houses
3. Don’t worry about the ROI of low-cost strategies – they all work together so it’s impossible to isolate the ROI of any one tactic
People reach out to me all the time, and ask me for my opinion, and I laugh. Everything works, it’s just a matter of working the system. Have a system and work the system. -Jeff Cohn
We covered a lot of different strategies and tactics in this 30 min Hangout, so take notes and reach out to us with any questions you have. We’re happy to help clarify anything we discussed, or host you at an upcoming Team Building Workshop where you can see these systems in action!
Show Highlights:
1:42 Craigslist – The right way to post listings to get around Craigslist standards on live links
3:14 Posting strategy- How to post about 50% of all listed homes to Craigslist – Outsourcing your CL posting
4:50 Results for Omaha office- 60+ tranx and 0k GCI in 2014 directly from Craigslist
5:10 Differences in converting Craigslist leads vs regular online leads – Why follow up is the key to converting any type of internet lead
7:25 Recent integration of Mojo dialer into Boomtown now makes it even easier to follow up with and convert internet leads
8:25 Power Notes- How to easily set yourself apart with handwritten Thank You notes -How to implement Power Notes across your entire team with accountability
10:38 How do you measure the ROI of Power Notes, moving trucks, text follow up and other marketing strategies?
12:25 Yard sign and IVR strategy of the flagship Omaha office – Flyer box and experiments with/without flyer box – What to include and leave out in the 800# hotline recording
15:10 Why NOT having a flyer box forces people to engage with an agent immediately, and leaves out people who aren’t ready to engage at that moment – Experience with QR codes and text codes (which we no longer offer)
16:20 Strategies to generate the maximum number of buyer leads off each listing – Coming Soon listings and waiting till the last week to put up Sold sign riders
18:16 How we use The Personal Marketing Company to send postcards to all past clients every three months for five years
21:04 Open Houses- One of the least expensive ways to generate buyer leads – Develop an Open House system for your team and execute Open Houses that way every time – Offer an incentive to agents on your team who run Open Houses
Team Building Workshop: http://eliterealestatesystem.com/…
Partnering with Elite Real Estate Systems: http://eliterealestatesystem.com/…
Real Estate Tools & Services: http://eliterealestatesystem.com/…