What is Content Marketing?

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Triple S, ep. 188

Filming with a Canon T4i. Editing with Adobe Premiere Pro.

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There’s a little confusion of what content marketing actually is. We know it has something to do with all this Facebook and blogging stuff that people are doing and we know we need to be a part of. But other than that, the story stops.

To really represent your brand online effectively, you need to know where you’re doing what you’re doing. I’ve said that a million times. But that includes knowing the true meaning of content marketing if you’re going to do it and following through completely.

You may come here and watch videos because you just want to know what to do and how to execute the right way, and I commend you for that. But knowing the true meaning of this whole thing, content marketing, whether it’s Facebook, Twitter, blogging, videos, etc. is really what’s going to set you up to be successful. If you don’t know what you’re doing it, it will not work.

The phrase “content marketing” doesn’t stop at the word content. Yes, blog posts and tweets are a part of what this strategy is but it’s only the very, very beginning. You have to get past the word “content” and understand what we’re looking at as a whole.

Content marketing is the plan for creating value for your potential client. Content is indeed a part of that equation because it’s a medium for how to deliver that message. So what does that content look like and how is it valuable to to your customer? But that’s still not everything. Otherwise, we would end up creating a lot of content that we find valuable and never know how it actually affects our audience. You have to take the definition a step further to get to a return for your efforts.

What’s valuable for your customer is important, no doubt. But true content marketing is providing them with what’s truly valuable to them, so much so that it drives an emotion that makes them want to act in some capacity. That action could be a lot of things and hopefully it’s what you planned for. But most importantly it’s becoming an advocate for your brand, sharing with their communities and growing the sales of what you have to offer because of the value you’ve provided with no strings attached.

My site, for instance. I create videos for you. I have a regular schedule of valuable content that I share with you. You trust me. You get excited about the content with me. And we’re growing a relationship that way. How do I get paid back? Sometimes I sell a product here and there, but in all actuality I’m making you better. Because if you’re going to hire me some day when you need me in a greater capacity I need to help you get on your way to growing your business. Know what I’m sayin’?

E-Commerce: 13 Consigli SEO e Web Marketing

E-commerce? SEO? Web Marketing? Non perderti questi 13 consigli per migliorare il tuo negozio online!
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Partner della Rubrica:
http://www.webinfermento.it: un concentrato di Social Media, Content Marketing, SEO e New Media Design!
http://www.webhouseit.com: dove il Web è di Casa! Copywriting, Web Design, SEO, Marketing e tutto il mondo di internet per i professionisti del web.
http://www.mysocialweb.it: blog dedicato al webwriting e al blogging, con un assaggio di social media marketing. Perché la scrittura è ovunque!

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Indice dei 13 Consigli:

00:17 1. La Home Page
02:22 2. Analisi delle Parole Chiave
04:15 3. Le Schede Prodotto
05:16 4. I Commenti sui Prodotti
06:32 5. Le Immagini
07:42 6. I Video
08:25 7. I Link
09:33 8. I Prodotti non Disponibili
09:54 9. I Rich Snippets
10:17 10. Headline
10:45 11. Le Condivisioni Social
11:27 12. La Velocità
11:42 13. Le Chiavi negli Strumenti per Webmaster

…e poi con soddisfazione le persone aggiungono le loro idee.. 🙂

14. Fabio Sarcona (post su Plus)
Evitare assolutamente la registrazione obbligatoria ma bensì dare la possibilità di acquistare da “ospite” il cosiddetto Guest Checkout
http://goo.gl/o1e95M

15. Tom di NDYT (primo commento sotto il video)
Il programma di Affiliazione
http://goo.gl/gYJ6GI

16. Gianni Inguscio (primo commento sotto il video)
Velocità nelle risposte all’utente quando si ricevono informazioni e domande in merito a prodotti o condizioni.
http://goo.gl/5Ld3Hn

17. William Sbarzaglia (primo commento sotto il video)
l’importanza della versione responsive per la ricerca da mobile, l’attenzione ai filtri (attenzione alla duplicazione contenuti), utilizzo di landing page all’interno dell’ecommerce per spingere prodotti o offerte
http://goo.gl/7swYFP

18. Andrea Podda (primo commento sotto il video)
il box che “mette ansia” sui prodotti con disponibilità limitata che compare ad esempio su ebay: “altri N utenti stanno guardando questo prodotto”.
http://goo.gl/LJihPS

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Link e fonti

Google Trends http://goo.gl/ACXFjx
Ubersuggest http://goo.gl/Ok7ZnH
Merlinox http://goo.gl/rmojbx
Retina.js http://goo.gl/MlA5LV
Siteliner http://goo.gl/5LQymd
Topsy.com http://goo.gl/k6xly7

I due video consigliati alla fine
1. Portare al successo un blog http://goo.gl/2FWHq6
2. La link building e Google http://goo.gl/c7jXUo

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☆ Sul Forum GT potete approfondire qualsiasi argomento legato al web http://www.giorgiotave.it/forum/ ☆

☆ Sul GT Master Club potete trovarci in giro per l’Italia con i nostri eventi, oppure seguire la formazione online http://www.gtmasterclub.it/ ☆

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Nome Rubrica
Gabriele Benedetti: https://twitter.com/carotapacioccia

Cities getting into the broadband business

Dozens of cities in Colorado think they may be able to offer a cheaper alternative for broadband internet access.
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How to Make Money on Youtube: Video Marketing 101

Get a FREE 10-PAGE Guide to making KILLER Youtube videos HERE: http://eepurl.com/bC7u7T

Hey folks, this will be a continuation of blog post wherein I share my tips for using Youtube to make that MOOLA! Tell your friends and join the partay! http://lisaalamode.com/2015/08/20/how-to-make-money-on-youtube/

Business Line & Life

กรรมการผู้จัดการ บล.ซีแอลเอสเอ (ประเทศไทย) เรื่อง ของหุ้นรับเหมา

J.J. Abrams & Cast Discuss Luke Missing From Star Wars Marketing

J.J. Abrams & Cast Discuss Luke Missing From Star Wars Marketing
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Director J.J. Abrams talks about one of the big mysteries surrounding The Force Awakens and we’ve got the details right now on Clevver Newsfeed. Everyone is asking where Luke Skywalker is, but the real question seems to be “Who is he?” As you’re probably aware by now, the latest edition of Entertainment Weekly has tons of new Star Wars The Force Awakens information and the newest info has to do with Luke Skywalker. Outside of a leaked photo that the studio quickly began pulling down and a quick shot of his robotic hand and voice in one of the trailers, we have yet to see Luke appear anywhere in the film’s marketing. While some fans have gone so far as to think it’s because he won’t actually appear in the film, director J.J. Abrams says that is not the case explaining quote, “No one forgot about him! We were hoping people would care, but there are a lot of things that are not on the poster, as busy as the poster is. Certainly Luke is a very important aspect of the story.” Obviously, any reveal of Luke would spoil the movie, but his absence in the film’s marketing could be a clever way to put the fans in the same position as the characters on the screen. We want to know where Luke is just as much as they do. Of course one theory is that Luke has turned to the Dark Side and while the theory that he’s actually new villain “Kylo Ren” can be debunked pretty easily, him now being evil is a bit harder. After all, the one shot of him we have seen, he’s shrouded in a dark cloak which kind of screams “Evil!” It also doesn’t help that an episode of Dinner For Five recently began circulating that shows Mark Hamill talking about the desire to have turned to the Dark Side in Return of the Jedi with Abrams sitting across from him, taking it in. We’ll of course have to wait until December 18th to discover where exactly Luke Skywalker is, but the real question we should be asking is “WHO is he?” This is the question that Lucasfilm president Kathleen Kennedy asked Abrams that ultimately made him agree to direct the new film. We of course know him as the hero of the original trilogy, but according to John Boyega, who plays former Stormtrooper “Finn” in the film, a good portion of the Star Wars universe either thinks of him as a villain or a myth saying quote, “He’s been taught about Luke Skywalker, he knows about his history. For him it’s like joining the army and then learning about one of the great enemies of your country. It has that effect on him. But in terms of the Force, and the magical stuff that happens, that is the point where Finn kind of questions what is what. What is the Force, what part does Luke Skywalker play in all of this?” Like most of The Force Awakens, Boyega’s connection to Luke remains a mystery, but we do know he somehow gets his hands on Luke’s lightsaber that was lost in The Empire Strikes Back and it will play an important role in the film and likely answer both questions; where is Luke is and who is he? So we have to ask, where do you think Luke is and do you think he’s turned to the Dark Side? Share your thoughts in the comments or tweet us @ClevverMovies and then click here to find out what 7 things we think need to happen in the movie. I’m Ryland Adams, thanks for watching and we’ll see you soon with more movie news!

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