Business as Usual: YACHT

In this episode of Business As Usual we catch up with creative powerhouse duo YACHT to talk tech and the inspiration behind Five Every Day, their app that spotlights the best daily events happening around Los Angeles.

Producer Director – Pasqual Gutierrez

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Kathryn Olmsted: Right Out of California: the Big Business Roots of Modern Conservatism – 11/24/15

Good morning everyone! On today’s show Kathryn Olmsted joins us to discuss her new book Right Out of California: the 1930s and the Big Business Roots of Modern Conservatism. We are live at noon eastern time.

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¿Qué es el Marketing Viral?

El Marketing Viral es la estrategia de utilizar las redes sociales, blogs y foros para aumentar el conocimiento de una marca. El objetivo es que los usuarios difundan el mensaje entre sus contactos para obtener una mayor influencia y exposición.

Los puntos clave para el desarrollo de una estrategia son:

*Definir el grupo objetivo.

*Crear mensajes para compartir fácilmente.

*Generar recompensas.

*Apoyarte en los recursos de los demás.

*Utilizar la palabra “gratuito”.

No hay fórmula para crear una estrategia de Marketing Viral exitosa pero recuerda que es importante generar emociones y compartir información novedosa para el usuario.

SÍGUENOS EN REDES SOCIALES:

https://www.facebook.com/120segs

CRÉDITOS CREATIVE COMMONS:

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