Microsoft has shared its vision to reinvent productivity, empowering people and organizations to do and achieve more. To support this vision, we must also reinvent our approach to marketing so that it supports the core goals of the company. Chris Capossela, Chief Marketing Officer, spoke at Convergence 2015 about his agenda to transform marketing at Microsoft. He was joined by Allison Watson, Corporate Vice President US Marketing & Operations, who shared how she manages her business using Microsoft’s data platform.
As Capossela put it, “there are things that go far beyond technology”.
Learn more at http://microsoft.com/convergence
Other videos from: Modern marketing with Chris Capossela & Allison Watson: Convergence 2015
Allison Watson Demo http://youtu.be/n-3bajns1dY
Watch highlights from all of the Microsoft Convergence 2015 General Sessions here:
Empowering your mobile workforce: Tony Prophet at Convergence 2015 http://youtu.be/oD0RXJBmq0Y
Re-Imagining the enterprise for a mobile first, cloud first world: Judson Althoff http://youtu.be/5N1rc7ZW2bI
Modern marketing with Chris Capossela & Allison Watson: Convergence 2015 https://youtu.be/0YivfiB80vg
SMB success in a mobile-first, cloud-first world: Wayne Morris at Convergence 2015 https://youtu.be/O2mR5IPlE60
Data will change your business, it’s up to you how much: James Phillips at Convergence 2015 https://youtu.be/gbphiCDtvbA
Reinventing business productivity to maximize customer value: Julia White at Convergence 2015 https://youtu.be/fbEdC9a-F5Q
Digital detectives: Protecting data, commerce and privacy in the age of cybercrime http://youtu.be/VaeBNJXnzI8