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Read Transcript: “How do I automate my marketing so I consistently get more deals per month? I’m getting started as an investor. I’ve done four deals using the For Rent method over the last four months, got all my leads from the Automarketer. It’s wonderful automation. My question is, how do I automate my marketing so I consistently get more deals every month?”
Marketing is everything. Your business doesn’t exist without marketing. Nothing happens until a sale is made. You have to have your marketing running in order to have a successful business. The way you perform your business, the way you put it all together, the product you provide, the service you provide, all those things have to be decent as well. But none of those things matter if you don’t have the leads coming into the process. The Automarketer makes it possible for you to get a lot of leads coming in. The Automarketer will go out to Craig’s List, to other For Sale By Owner-type websites and pull ads in from those sites for people that are selling their homes rent to buy. It contacts those people through email, through text blasts, and through voice blast. The message that we’ve been sending out is, “Would you consider selling your home rent to buy rather than selling it outright?” We send that particular message because it’s the one we find gets us the most responses. We can convert those leads into a lot of different types of deals.
Later on in the series I’m going to talk about the follow up system that we’re using that actually is bringing us in more and more qualified leads and more targeted leads as well in addition to these things. So these are the types of things that we’re doing.
Give yourself the time so you don’t give up before you actually learn how to do it. Because there is a learning curve. You do have to learn the language. You have to learn how to listen to people and how to talk to them and how to communicate what you’re trying to do to solve their problem. Because what we’re doing here is solving a problem. We’re not trying to screw some old lady out of the equity in her home that she was going to give to her grandkids. We’re actually trying to help people solve a problem that they have with a house that they can’t sell, or house they want to try to make more money with. We can help both need and greed situations in this lead generation process.
So, anyway, that’s how you get a bunch of leads coming in. How you develop them, how you convert them, that’s a different story. But at least this will give you an idea of what we’re doing to bring them in.
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