Phelps isn’t the only athlete using the Olympics to market their future. Companies are also cashing in. For more on this, CCTV America’s Rachelle Akuffo spoke to branding expert Bruce Turkel.
Phelps isn’t the only athlete using the Olympics to market their future. Companies are also cashing in. For more on this, CCTV America’s Rachelle Akuffo spoke to branding expert Bruce Turkel.