Month: November 2015

Fox Business has announced the rosters for two debates scheduled for Tuesday, November 10. CBSN’s Contessa Brewer has more on who made the cut.

The song was written as a learning resource for GCSE Business Studies as an introduction to the marketing mix. Darren and I recorded the song and left the video editing up to Mike.

Lyrics have come from the content of the Edexcel specifications.

Enjoy

Due popular demand, I have finally made note of the lyrics – here they are.

Marketing Mix Song Lyrics
-Verse 1 –
Every business has to decide
How to mix place, promotion, product and price
They have got to get it right
Of course it depends, on the segment, they’re trying to reach
It’s the customers needs they must focus on
Can’t afford to get it wrong
It’s 4 Ps don’t you know
-Chorus-
Marketing is easy if you follow the 4 Ps
Price, Product, Place and Promotion
Apply it properly and you will see more clearly
What a useful tool it can be
Price, product, place, promotion
An essential part of marketing
In order to achieve success you must follow the 4 Ps
Price, product, place and promotion
-Verse 2-
The product is key, to meeting the needs
Of your market, make sure it’s got a USP
Without one it’ll be too hard to see
You got to beware, lots of products out there
It’s got to stand out, from the crowd for you to have a chance
Of getting even a second glance
It’s 4 Ps don’t you know
-Chorus-
Marketing is easy if you follow the 4 Ps
Price, Product, Place and Promotion
Apply it properly and you will see more clearly
What a useful tool it can be
Price, product, place, promotion
An essential part of marketing
In order to achieve success you must follow the 4 Ps
Price, product, place and promotion
-Verse 3-
When setting the price, you gotta find
The value of, the product in your potential customers’ minds
Set it too high and they will not buy
The choice that you make, depends on the way
You wanna sell, your product today
Is it exlusive, or is it aimed at the mass market?
It’s 4 Ps don’t you know
-Chorus-
Marketing is easy if you follow the 4 Ps
Price, Product, Place and Promotion
Apply it properly and you will see more clearly
What a useful tool it can be
Price, product, place, promotion
An essential part of marketing
In order to achieve success you must follow the 4 Ps
Price, product, place and promotion
-Verse 4-
Think of a place, a suitable space
For the product exchange
This could be in a retailer, a wholesaler, or on the web
Time to promote, get your name known
Through advertising. TV, radio, leafleting
Or maybe even PR
It’s 4 Ps don’t you know
-Chorus-
Marketing is easy if you follow the 4 Ps
Price, Product, Place and Promotion
Apply it properly and you will see more clearly
What a useful tool it can be
Price, product, place, promotion
An essential part of marketing
In order to achieve success you must follow the 4 Ps
Price, product, place and promotion

How to setup a Facebook Business Page by http://MyVideoPro.com (Updated for 2015) Facebook Business Pages are also known as a Fan Page. Your goal is to connect with past and future clients, to engage with your audience and promote your business.

Facebook is the largest and most credible social media network. Having a Business Page is vital to your success and to your marketing efforts. If your business isn’t visible across the web, especially on Facebook, you can lose credibility.

How to setup Facebook Business Page Instructions:

http://myvideopro.com/blog/how-to-setup-facebook-business-page/

1) Make sure you have a personal Facebook account – this FB account will be linked to the Business Page. *Do not have an employee setup the page because it will be linked to their account and not yours. You can always add a “manager” to the page after you have created it.
2) 0:37 Go to http://facebook.com/pages
3) 0:58 Click ‘Create Page’
4) 1:03 Pick Local Business if your clients are mainly from your local area or pick “Corporation” if you work worldwide or nationwide
5) 1:29 Create A Name & Category For Your Page *Tip: Use Your Business Name
6) 2:09 Completely fill in the description of the FB Page
7) 2:25 Upload Your “Profile Picture” *Tip: Use your company logo
8) 3:09 Skip any Facebook Ad’s signup – You don’t want to pay for Facebook advertising at this time. We are working on the free platform for now.
9) 3:17 View your new page!
10) 5:06 Click About and completely fill out all your business information *Tip: The more information you give to Facebook about your Business, the more your page will be favored on Search Results. I call this Optimization
11) 5:46 Add a Cover Photo
12) Invite your friends and email contacts to “like” your new Facebook Business Page.

Congrats, if you followed those steps, you should be all setup with a FB page for your Business. Please “like” this video (I put a lot of time into it) and Subscribe to our channel for more Social Media tips & tricks.

If you’d like to learn more about Facebook or Video Optimization, visit our website: http://MyVideoPro.com

New 2015 update – Twitter for Business Tutorial: https://www.youtube.com/watch?v=2rUTllM5_SQ

Want to start or improve your Online Marketing?
Let’s talk. Call 410-630-1287 or visit http://www.mckinleymediagroup.com
Email: info@mckinleymediagroup.com

The key to the success of your business is the ability to attract new customers, while maintaining a strong returning client base. This is especially true for small business owners. The most effective and affordable way to find new customers is to take advantage of the unbounded opportunities the Internet has to offer.

The Internet has become the primary portal for consumers to look for products and services. Tools such as phone books, newspaper advertisements and other such traditional media are losing effectiveness while maintaining their high price tag.

The most effective and affordable way to get establish a new customer base is by using online marketing. This can include your website, SEO, social media, and video or mobile marketing. The fact is that when people are looking products and services, the Internet plays a huge part in their final decision.

—-

Sterling Mckinley
http://www.linkedin.com/in/sterlingmckinley

—
Download for my e-book for only .95
https://sterlingmckinley.selz.com/items/detail/52de8d5da1416c0d9ce1936b

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For India’s price conscious consumers, the iPhone is a desirable but hugely expensive luxury product. The FT’s James Crabtree looks at Apple’s efforts to build market share in the country.

For more video content from the Financial Times, visit http://www.FT.com/video

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Marketing for CPAs and Marketing For Accountants. Get our FREE video series at http://WhatsWorkingNow.club and discover how to acquire more clients at the right fee (and get the FREE Blueprint). Thousands of CPAs and accountants all over the world have taken the course. Marketing for CPAs and accountants just became fun and rewarding.

Marketing for CPAs and Marketing For Accountants. This is the first in our video series titled ‘The 12 Essentials Of Marketing Your Accounting Firm’. In this first video, Steve explains the importance of acquiring clients at the right fee and starts with how to target the right type of clients.

Please subscribe to our channel so you don’t miss any future video releases. We usually release one new video each week. As you’ve seen, each video we produce gives you proven actionable marketing strategies for your CPA or accountancy firm.

Tonight on Nightly Business Report, the sentiment is that the jobs market is improving. But with the government’s employment report out tomorrow, we look at just how healthy the labor market actually is and what the number might mean for the Federal Reserve’s next meeting.

For More Information:

https://instaviral.mobi/instaviral-sunfrog-kit2/

Stop Selling On Teespring!
TeeSpring Marketing – Make Money TeeSpring

Business Prime Time 06-11-2015

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Businesses use promotion to educate, inform, and persuade consumers about themselves, their products, and their services. With a variety of promotional methods available to them, businesses need to develop a strategy so that they promote their products in a unified and effective fashion. This strategy is what’s known as the promotional mix. In this video I’ll describe each element of the promotional mix as well as explain how each is used to enhance a businesses marketing efforts.