Month: November 2015

Marketing non convenzionale – Guerrilla Marketing

Con marketing non convenzionale si intende quell’insieme di strategie promozionali che sfruttano metodi di comunicazione “innovativi”, differenti dai classici sistemi pubblicitari. I prodotti vengono proposti al pubblico in modo “alternativo”, per rimediare all’assuefazione del marketing tradizionale.
L’assunto di base è il seguente: dopo anni di pubblicità (alla televisione, alla radio, sui cartelloni, sulla stampa), i consumatori sarebbero ormai abituati alla “classica” propaganda aziendale e rimarrebbero meno impressionati dai tentativi di “influenza” commerciale. I sistemi di Marketing Non Convenzionale, grazie alle loro caratteristiche peculiari, sarebbero in grado di attirare nuovamente l’attenzione del pubblico e permettere una maggiore efficacia del messaggio.

Can the Priv revive BlackBerry? | FT Business

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Blackberry has launched the Priv — a phone that runs Android software and includes privacy features to protect users’ data — in an attempt to claw back its position in the smartphone market. The FT’s Daniel Thomas reviews it and assesses its chances of winning back users.

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FT Business
The latest on companies news
http://www.ft.com/companies

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Director of Marketing, Career Video from drkit.org

All Career Videos – http://www.drkit.org/careervideos

In this interview, the Director of Marketing at Portofino Island Resort discusses his typical day at work, the qualifications needed for the job, the best and worst parts of the job, and advice that can be used by students considering this line of work.

BT: BBL, suportado ng Philippine Business Community

Balitanghali is the daily noontime newscast of GMA News TV anchored by Raffy Tima and Connie Sison. It airs Mondays to Fridays at 11:30 AM (PHL Time). For more videos from Balitanghali, visit http://www.gmanetwork.com/balitanghali.

GMA News Online: http://www.gmanews.tv
Facebook: http://www.facebook.com/gmanews
Twitter: http://www.twitter.com/gmanews

Meet Raymond, Google Marketing Intern

Raymond interned at Google the summer that “Life in a Day” premiered. “Life in a Day” was a cinematic experiment where we invited people all over the world to record their lives on the same day and upload their videos to YouTube where we, with our friends Ridley Scott and Kevin Macdonald, edited them into a single, feature film. Raymond helped plan the theatrical distribution, social media marketing and premiere events for the film.

To learn more about internship opportunities and see how you can come do cool things that matter, check out our Google Students job site: http://goo.gl/ocTbt

Was macht ein Vertrieb? Wie kommen CDs in die Läden? Spotify? – Business Insider

✔ ABONNIEREN: http://bit.ly/HiphopdeAbo
✚ Alle Folgen: http://bit.ly/BusinessInsiderHHDE
► Alle Infos zu Business Insider: http://hiphop.de/node/285765

Das Wort “Vertrieb” hat sicher jeder schon mal gehört, der irgendwie Rapbezug hat – aber wie Firmen wie beispielsweise Groove Attack arbeiten, wissen die wenigsten.

Um Licht ins Dunkel zu bringen, hat sich Koree mit Kristof Jansen, dem Labelmanager und A&R Deutschrap von Groove Attack, getroffen.

Es geht unter anderem darum, wie CDs im Laden landen, was Overshipping bedeutet, wer die Kosten zu tragen hat, falls CDs im Laden stehen bleiben, wie der digitale Musikmarkt sich vom physischen unterscheidet, ob es Konkurrenzverhalten mit Streaming-Diensten gibt und vieles mehr!

Koree – “Frei”:
► Ltd. Fan-Bundle: http://amzn.to/1HhlFqU
► Audio CD: http://amzn.to/1NG7xMv
► iTunes: http://apple.co/1kgY0BC

Koree folgen:
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► YouTube: https://youtube.com/user/homeboykoree
► Instagram: https://instagram.com/koreeofficial
► Twitter: https://twitter.com/koreeofficial

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NEU
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#WASLOS
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TOXIK TRIFFT
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JETZT MAL ERICH
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US+A
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BESIEG DEN BEAT
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DO OR DIE
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VIDEOPREMIEREN
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INSIDER
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Marketing communications: The scope

Learn more from Http://www.oxlearn.com Understand the difference between audience and market. Learn the importance of your stakeholders. More videos

Digital Marketing Management for Social Media Managers – Udemy Course
http://bit.ly/199BynX