Building a business takes more than luck and being in the right place at the right time. It requires years
of dedication, a constant will to learn and some tough decision making that might not seem correct until
days or even months later. Gootecks has done this for more than a decade, organizing esports events,
coordinating online broadcasts and producing musical works.
Here’s your opportunity to dive into the mind of Gootecks, who has not only been in the entrepreneurial
space creating content, but has also helped other entrepreneurs and aspiring business people build their
own media platforms.
In the opening episode, Gootecks chats with Hip Hop artist Zaid Tabani, who has produced dozens of
songs, taking on topics such as video games, social activism and being a minority in today’s United
States.
Zaid recently released “Yearbook,” a fast-paced, make-you- think album, which dives into his hometown
region, entering adulthood, relationships, diversity and more.
Zaid’s past work includes “Evolve,” the official theme song of the 2011 Evolution Fighting Game World
Championships, and ”Umeshoryu”, a Street Fighter-themed song.
The guys cover a lot in this jam-packed intro, including …
– The power of an email list
– How to stand out as a musician when there are thousands of great songs
– Whether it’s better to join a record label or go at it alone
– The impact social media networks have in building a platform
– Why it’s important for a musician to think about more than just creating music
SHOW NOTES
– The two main routes to travel as a musician: get signed by a record company and hit the big time
instantly, or go at it alone and work your way up the ranks. The positives and impacts each route can
have on a musician. (4:20)
– Zaid does random street raps to gain followers and work on his craft. The guys break down why he
does it and what they think can be done better. (8:01)
– Has email lost its effectiveness? (15:05)
– Zaid has thousands of followers across his social media platforms. Turning them into hardcore
followers is the continuous challenge. (22:00)
– Building a brand around a mystery. (27:00)
– Why Zaid went to Berklee College, and why he stopped creating music about fighting games. (32:30)
– Getting fans and followers and converting them to customers. (36:16)
– Don’t bother with Facebook unless you have money. (39:50)
– Building a team, and how Gootecks is working with an intern from the Philippines. (42:47)
– “How would you even know what a big release is?” (57:57)
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