Transparent Marketing: Marketing is not about programs, it is about relationships

This video excerpt comes from a session of the Communicating Value and Web Conversion graduate certificate program created by the University of Florida and MECLABS Institute, the parent research company of MarketingExperiments (more info here: https://www.meclabs.com/education/uf-graduate-certificate). In it, Flint McGlaughlin, CEO and Managing Director, MECLABS Institute, shares a call to action for all marketers: an understanding of consumers’ most frustrating laments paired with a doctrine for how to write and communicate as a marketer to overcome our marketing blind spots.