The U.S. Presidential election of 2016 has proven to be one of the best marketing case studies in history. Donald Trump rose from being a fringe candidate to become the presumptive Republican nominee, beating heir apparent Jeb Bush and more than a dozen other candidates. Meanwhile Bernie Sanders has given Hillary Clinton a run nobody expected. On June 1, 2016 in London, Tony Robbins, #1 New York Times best-selling author, life and business strategist, philanthropist, and entrepreneur sat down with David Meerman Scott, a sales and marketing strategist and Wall Street Journal bestselling author to discuss the marketing strategies and tactics used by the candidates—the good and the not so good.