In the 2nd Part of this case study Video, Dr. Bindra investigates in detail the reasons, causes and factors responsible for the downfall and decline of TATA NANO project. He demonstrates and illustrates with poignant examples from the “What had actually happened” through the 4 quadrants of “Relational Value” “ Emotional Value” Financial value” and “Performance Value”. He discusses in detail the value proposition, wrong positioning and the failure to create aspirational value of TATA NANO
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