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Each week MSNBC’s Your Business features experts to share their secrets for improving your business.
Inspiration for a new startup or for the next big product can come from anywhere, especially if you’re willing to saddle up and gallop off in a new direction. That’s exactly what happened for Steve Geisler, the owner of a successful family owned rope-making business in Idaho. The company called Cowboy Cordage has been rounding up new customers by adapting ideas from other industries.