As an entrepreneur it’s hard to figure out where to spend your time? Do we need more customers? Maybe we need to be better at converting leads to sales, or if we have customers – how can we get them to tell their friends about us. The answer to that challenge is what I cover in this weeks videos. How does Marketing, Sales & Customer Success all fit together into a Growth Engine?
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There’s this myth in the startup world…
Many will tell you that there’s no such thing as steady, sane and predictable growth.
That as a founder you need to grow comfortable with the high peaks and low valleys that make your spreadsheets look more like the blueprint for the next six flags theme park than an actual balance sheet.
But after falling victim to this myth many times over (and recovering)…
… I’m here to tell you that it doesn’t have to be that way.
And the way to create predictable growth in your company is to install a powerful growth engine, and then consistently invest in the core activities that fuel it.
Now the first two cylinders of the growth engine may be obvious (although their specific roles are often confused)…
But the THIRD (shared at 1:43 of the video) is something that I rarely see entrepreneurs leverage to its fullest potential.
Which is a shame, because when you commit to it, it makes the first two (sales and marketing) so much easier.
That, and the activities you can do to support it (ie. writing hand-written cards and rewarding loyal customers with surprise bonuses)… are some of the most enjoyable and fulfilling things you can do as a CEO.
Curious?
Give it a quick watch to make sure you’re getting the most out of your growth engine…
… and then leave a comment below sharing some of the fun and creative ways you plan to “install” the elusive third cylinder of your growth engine.
To firing on all cylinders
(and profiting faster),
Dan
Don’t forget to share this entrepreneurial advice with your friends, so they can be learn too: https://youtu.be/DoTuGwK1VNU
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ABOUT DAN MARTELL
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“You can only keep what you give away.” That’s the mantra that’s shaped Dan Martell from a struggling 20-something business owner in the Canadian Maritimes (which is waaay out east) to a successful startup founder who’s raised more than million in venture funding and exited not one… not two… but three tech businesses: Clarity.fm, Spheric and Flowtown.
You can only keep what you give away. That philosophy has led Dan to invest in 33+ early stage startups such as Udemy, Intercom, Unbounce and Foodspotting. It’s also helped him shape the future of Hootsuite as an advisor to the social media tour de force.
An activator, a tech geek, an adrenaline junkie and, yes, a romantic (ask his wife Renee), Dan has recently turned his attention to teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to scale. You’ll find not only incredible insights in every moment of every talk Dan gives – but also highly actionable takeaways that will propel your business forward. Because Dan gives freely of all that he knows. After all, you can only keep what you give away.
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