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Le nudge marketing [Les Jeudi d’Emilie]

Cela vous a plu ? Envie d’être accompagné(e) en marketing/communication/commerce tout en restant autonome et à moindres frais ? Rendez-vous sur www.directeurmarketingvirtuel.com

Au contraire, envie de sous-traiter une partie ou la totalité de vos démarches marketing/communication/commerce ? Rendez-vous sur www.expertinbox.com

La vidéo en bref :
Nudge marketing ou marketing du coup de pouce est une pratique qui vise à inciter le consommateur à agir selon des valeurs (morales, civiques, environnementales…). Mais oui vous savez, comme à l’hôtel quand on vous incite à réutiliser votre serviette plusieurs jours de suite.

Crédits : Jingle extrait de “Love Liberation (inc stems)” by stellar art wars – Sous Licence CC BY-SA 3.0
[Accès à la musique originale : http://ccmixter.org/files/stellarartwars/43500]
[Accès au détail de la licence : http://creativecommons.org/licenses/by-sa/3.0/]

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Building a Marketing Flywheel – Whiteboard Friday By Rand Fishkin

See more: http://moz.com/blog/building-a-marketing-flywheel-whiteboard-friday

By building up quality content, earning links, and building visitor loyalty on your website, you’ve been adding energy to a flywheel (not the kinetic kind, but a marketing kind). Over time, you can store up so much marketing energy that just releasing new content will do more for you and any amount of paid advertising could.

In today’s Whiteboard Friday, Rand shares some insight on how to effectively add energy to your marketing flywheel, and when to release it.

ShutterFest 2016 Recap and Marketing Advice for Photographers

Speaking at ShutterFest 2016 on Marketing and Social Media for Photographers. I was invited to be a speaker at ShutterFest 2016 which was a great event put on by Shutter Magazine.

My speaking topic was focused around Marketing and Social Media for Photographers, and after covering same initial key areas of focus I went largely into a Q&A session which ultimately was the most helpful and engaging for everyone.

It has motivated me to cover this subject more on the channel, similar to what I do for my Graphic Design audience. I will also be doing more tutorials around DSLR Video since that was a huge topic of interest and something many people are having trouble transitioning to.

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Disclaimers: all opinions are my own, sponsors are acknowledge. Affiliates are: Amazon, BHPhotoVideo, MyFonts, 1and1, Bluehost and Lumoid.