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LANJUTAN

Instagram Marketing Automation PART 2
https://www.youtube.com/watch?v=v7k3HNRJ8t0

Tonight on Nightly Business Report, if retail sales grew at the fastest pace in more than a year, why are department stores struggling? Plus, why Apple decided to make a sizeable investment in one of Uber’s biggest rivals.

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The Truth About Marketing Apps Online

Creating apps are becoming are becoming a really popular thing nowadays. A lot of programmers, and not only programmers, are creating apps so that they can boost their careers, make a profit or even help people.

However, creating an app is not the only part of the process. In fact, it’s just one of a big and complex chain of processes. One of the main parts of this process is getting your app out there, which basically means: Marketing Your App.

So, how should you market your apps online? What are the best strategies for marketing an app online? Should you aim for paid ads, organic traffic or other strategy? What is the most important thing you should prioritize when it comes to marketing an app so you can make a profit from it?

Watch this video and find out!

If you have a question, email me at john@simpleprogrammer.com

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What is a conversion funnel? How do you apply conversion funnels to your online marketing initiatives? What is a CPA for startups and e-commerce platforms?

Noble Digital founder and CEO Allen Martinez steps in the studio with Chris Do to explain what it is, and how to use it to drive growth and revenue. As a fellow practitioner of CORE, Al facilitates the discussion on how to view the SKOOL’s online marketing efforts.

It quickly becomes apparent that you “have to spend money to make money.”

http://learn.nobledigital.com/marketing/

1:37 CPA
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Let’s Play Goliath, a game made by Whalebox, in which we will craft hulking suits of armor, then punch things to death for their hides! CRAFTING! YAY!

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Then for the training on how to run the ‘marketing’ aspect of an online business, please check out http://www.onlinein30mins.com/affilorama

If you want a more comprehensive tutorial on how to set-up your own business online, then you can go to http://www.OnlineMarketingforPinoys.com

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http://www.myfreecoursesonline.com/marketing/global-marketing-introduction-to-the-marketing-environment

Introduction to Global Marketing

SLIDE1

Hello and WELCOME to module 1 where we will explore the international marketing environment.

SLIDE2

Our aim is to To introduce the global marketing concept and discuss major changes in the world that will lead to more opportunities

Our objectives are to study the Macro overview of the international marketing environment, then to look at the Internationalization process, and we will end this session by observing a sample brief about a global opportunity

SLIDE3

The world is changing rapidly. The geo-economical landscape will look quite different in 2020

This will have a profound impact on where the new market opportunities will be

Some NOTABLE predictions include that CHINA may become the biggest single economy in the world, with the US remaining prominent at second position – and countries like India, Russia and Brazil experiencing unprecedented growth.

SLIDE4

As a result of the shift in growth patterns, It is expected that the APAC region will become the largest consumer market in the world, followed by Europe and the North America.

SLIDE5

In recent years, MANY new cities that never existed were built in China. The country now has more than 100 NEW tier 2 cities which will have more than 1 million people each.

In support of the rising might of the APAC reason, it is predicted that Amongst the G20 and OECD countries, India and China will account for 40% of all young people with a University degree.

The ageing demographic in the EU, USA and China will create an urge for greater and unfettered access to new markets through globalization – and the competition between these three regions has already caused global tension, however the OPPORTUNITY should not be underestimated.

SLIDE6

In recent years, Global trade has been improved through Economic Integration. Examples of how this has been ACHIEVED, includes

Foreign trade zones , known as FTZ’s, such as Dubai and Hong Kong

Cross-National Agreements such as NAFTA and MERCOSUR

It also includes Common Markets like the EU and USA

As well as Monetary Unions where a single currency is used, such as the EU and USA.

SLIDE7

As marketers, when we require MACRO overview of any country or region, one of the most effective ways to achieve this is by carrying out a PESTEL analysis. This course will include a report that demonstrates the use of a PESTEL analysis, for now all we need to know is that PESTEL stands for:

Political intentions and policy making

Economic structure, indicators and policy making

Societal (culture, attitudes and reference groups)

Technological developments (current and future)

Ecological and natural environmental influences

Legal frameworks and the imposition of new laws

The sources of information that we use in a Pestel Analysis should be accurate and reliable. Good sources often include industry reports and governmental sources.

SLIDE8

Next we will define the internationalization process, which is a methodical approach that any company should follow if it aims to expand internationally.

Firstly, A decision must be made on wheter OR NOT to enter a new country;

Secondly, We will SELECT countries that are viable to enter;

Thirdly we will decide WHICH entry strategy is the safest and the best;

Which enables us to move to the fourth phase, which is to FORM a MARKETING PLAN.

Our final step, will be to EXECUTE the marketing plan and review it dynamically.

SLIDE9

Companies that expand internationally would usually do so through two approaches: Either through LOCALISATION, or GLOBALIZATION. When Nestle created local versions of the KIT-KAT chocolate bar, it chose to localise it’s product. When APPLE chose to provide ONE standard version of the iPAD, it followed the GLOBALIZATION model instead.

A good marketer will always try to be GLOCAL: Which is GLOBAL AND LOCAL

SLIDE10

The global vision of the company can be structured in four ways:

Ethnocentric – home country superior centralized

Polycentric – each country has unique adaptation to local markets

Regiocentric – coordination within regions

Geocentric / “Glocal”– think global, act local

SLIDE11

We would like to conclude this session with a brief. Imagine you are an international marketing consultant. The Italian owner of a luxury manufacturer similar to Prada consults your advice on entering the Chinese market: His questions to you are as follows:

Does a suitable opportunity exist?
How can they best enter the market?
How should the marketing plan be adapted for China?