Marketing Omnichannel: sua marca em destaque em todos os canais

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Nesse episódio da série Dicas Práticas vou falar sobre uma estratégia de Marketing que está cada vez mais em alta por conta da alta conectividade dos dias de hoje: o Marketing Omnichannel. Aqui você vai conhecer melhor os casos de sucesso e as tendências nessa área.

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!? Pesquisas comuns sobre Marketing Omnichannel respondidas nesse vídeo:
1. O que é Marketing Omnichannel?
2.Qual a influência do Marketing Omnichannel?
3. Quais as tendências do Marketing Omnichannel?
4. Como aprender sobre o Marketing Omnichannel?
5.Como entender o Marketing Omnichannel?
6.Como vender mais com o Marketing Omnichannel?
7. Qual a importância do Marketing Omnichannel?
8. Como usar o Marketing Omnichannel?
9. Quem precisa conhecer o Marketing Omnichannel?
10. Por que você precisa conhecer o Marketing Omnichannel?

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TLJ Marketing in Asia and Other Strategies for Star Wars World Domination

In today’s episode we talk TLJ’s distinctively Reylo leaning marketing in Korea and Japan. We look at the posters and relationship charts used to convey that Kylo Ren and Rey will have a special relationship, heavily hinting at romance. We discuss similarities between the Kylo and Rey dynamic as it is being advertised and elements of Kdrama and anime. Lee gushes about Boys Over Flower, and the similarities between Gu Yun Pyo/Kylo Ren and Geum JanDi/Rey.

We briefly talk Rolling Stone’s TLJ cover, Norse mythology elements in the ST, and the rise of the undead: Rey Solo.

Shoutout to Sleemo, renreynbow, Zoe, Shii405 and Tex, who have helped pool resources in the SW fandom community in order to piece this huge Reylo jigsaw puzzle together. Thanks for all your work, guys!

SOURCES:
Sleemo: https://sleemo.tumblr.com/post/167803340662/korean-promos-for-the-last-jedi-x-rey-times-of
https://renreynbow.tumblr.com/post/167893396582/sleemo-would-this-interest-you-this-is-a-chart
https://headlines.yahoo.co.jp/hl?a=20171127-00057795-exp-musi
Rolling Stone: The Last Jedi Cover Story http://www.rollingstone.com/movies/features/the-last-jedi-cover-story-on-the-dark-new-star-wars-movie-w512703

CREDITS:

Video and audio editing: Denise.
Speakers: Denise, Lee.

Today’s episode features artwork by theforces-of-destiny
Find her blog here: https://theforces-of-destiny.tumblr.com/
“It’s Just Us Now” https://theforces-of-destiny.tumblr.com/image/166565739020

MUSIC
“Galaxies” by Stellardrone, used with permission.
Check out his page to discover more amazing music: https://stellardrone.bandcamp.com

We love to hear your questions and comments!

Contact us at : starwarsconnection09@gmail.com

Subscribe:

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Thank you and May the Force be with you!

Why Being Different at Work Is Risky Business: Diversity, Stereotyping, and Success

Psychologist Valerie Purdie Greenaway is the first African American to be tenured in the sciences at Columbia University, in its entire 263 year history. Despite her celebrated position—and, in fact, perhaps because of it—she still struggles with perception, subtle stereotyping, and the enormous stakes of being one of few women of color in a leadership role. Here, Valerie Purdie Greenaway speaks with diversity and inclusion expert Jennifer Brown about being “the only” in a workplace, whether that is along lines of gender, race, culture, or sexual orientation, and how organizations and individuals can do more to recognize and address their biases. That also means letting go of the idea that stereotyping is a malevolent case of “bad people doing bad things.” What does discrimination really look like day to day? Most of it is subconscious, subtle, and is deeply embedded into the structure of organizations, which can have an impact on performance, mentorship, and staff turnover. Do you recognize any of your own behavior in this discussion? This live conversation was part of a recent New York panel on diversity, inclusion, and collaboration at work.

Read more at BigThink.com: http://bigthink.com/videos/valerie-purdie-greenaway-what-does-workplace-stereotyping-look-like-race-gender-and-underperformance

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Transcript: Jennifer Brown: There is a lot of interesting new technology that scrubs job descriptions for gendered words, because they are—literally the ways that companies are presenting opportunities is screening out—women are self-screening out, because they’re seeing words that they don’t relate to or resonate with. So technology is going to have to help us shortcut our biases because we are so, unfortunately, kind of hopeless when it comes to that. It’s really hardwired into us to be biased against maybe ourselves and believing the stereotypes we hear, but then also particularly bias coming at us, of course, from folks who have not done the work around their own choices, right, putting us into boxes.

So I want to know from you about when you experienced, in your career, some stereotype threat, and how did you correct for it when you know that it may be being applied to you? How do you not get swamped by that? It’s like “the death by a thousand cuts,” you know, it does accumulate, and then it causes a lot of us, frankly, to leave organizations. We can’t even put a fine point on it, but we feel; we don’t feel valued and heard and welcomed. So how did you overcome that and claim your power and align that?

Valerie Purdie Greenaway: Yes, that’s a great question. So first, by way of background: as a professor at Columbia, I’m the first African American to ever be tenured in the sciences since Columbia started. So I think it’s an incredible achievement but it also says a lot about even where we are today.

People think I don’t struggle; I struggle every single day. I have perfectionistic “syndrome” where I work on an article for a year, and then I work on it for another year. And I know the literature that women are more likely to do that, that perfectionistic syndrome is linked to being worried about being stereotyped.

I make lots of decisions where I think very carefully about how I am perceived by others, and oftentimes I’ll be in, say, a faculty meeting or even when I’m talking to companies and senior leaders, and I’m like, “Well, how many comments should I make about race versus gender versus religion? Am I being seen as too this or too that?” So I worry about these things all the time. But a couple of things I know to be true: one is that when you take calculated risks and you put yourself a little bit out there, almost always something amazing happens. And so that is one thing that I’ve learned.

Two, I really believe that the whole diversity and inclusion architecture, people don’t understand the underlying science of it, and when they understand that it’s not about “people doing bad things” but about these structural differences, it sort of gives me hope and that helps me take these calculated risks. And I think the third thing is just me personally knowing, like, I will feel anxiety. Every time I sit down to write a paper, I go, “I’m the first African American tenured in the sciences, so this has got to be really good. This has to be, like, great. What do I do?!”

Whenever I think about that I understand that that’s coming partly from an environment where there’s lots of stereotypes. And just knowing that helps me kind of take a little bit off in terms of anxiety. But it’s something that I still work through every day, and it’s something that I work with senior leaders to help illuminate, that when you see underperformance

Marketing Backstage – Gábor Boros – Refresher

Ďalšie inšpiratívne pokračovanie Marketing Backstage so zakladateľom a CEO Refresheru Gáborom Borosom.

0:59 Kde si študoval alebo študuješ?
2:29 Refresher bol študentský projekt, ako začal?
3:06 Čo bolo v úplne úvodnej verzii Refresheru?
3:31 Akú máte aktuálne návštevnosť?
4:19 Vaše subbrandy sú projekty, ktoré ste kúpili, vstúpii do nich alebo sú pod vašou hlavičkou?
5:26 Generujú si vaše portály taký príjem, že môžu fungovať samostatne?
9:38 Ako máte vymyslený systém odmeňovania autorov?
11:59 Ako vznikol nápad na Zóna by Refresher?
14:22 Nepovažujete za dôležité mať editora?
16:29 Kto je na Slovensku vaša konkurencia?
16:55 Ako zháňate a vyberáte autorov?
17:55 Koľko si zarobí u vás autor článkov?
18:27 Aké máš s portálom plány v horizonte 5 rokov a nedosiahol už v rámci komunity pre ktorú je písaný strop?
19:25 Robíte aj nejaké brandové aktivity?
21:19 LEARN UP/Kde čerpáš inšpiráciu alebo ako sa vzdelávaš?
24:01 Čo teraz robíš v Refresheri?

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