Data Is The Fuel Driving Marketing: Mark Zagorskio, Nielsen

Data is now the fuel that drives effective marketing and helps marketers “know the unknown”, according to Mark Zagorski, executive vice president of the Nielsen Marketing Cloud.

The whole concept of marketing clouds as an engine that can control data there;s been a lot of focus on the technology itself but less on what that engine is driven by and that’s data,” said Zagorski. “The better the data, the more efficient the fuel and the better results you get.”

The Drum is talking to a range of technology and marketing leaders at this year’s digital marketing conference Dmexco to understand the biggest challenges and opportunities faced by brands in the use of data to engage consumers.

Dmexco, Europe’s largest digital marketing show, is an annual bellwether of the latest digital and adtech developments, trends and technologies.

The Drum, in association with Nielsen Marketing Cloud, is talking to a range of thought leaders at this year’s show to discover the latest thinking on how brands can best utilise the plethora of data options available today.

In the video interview, Zagorski explains how data can be used by marketers to understand their customers behaviour beyond when they are interacting with their brand, letting the know the unknown through the use of third party data.

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Nightly Business Report – September 12, 2016

Tonight on Nightly Business Report, stocks rally sharply as the debate over interest rates intensifies.

Plus, sports stars and celebrities lined Cantor Fitzgerald’s trading floor to raise money in memory of the victims of the September 11th attacks.

Marketing (Mario Kart Online #251)

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Young Garyvee, Meditation for Self Awareness & Marketing Print Magazines | #AskGaryVee Episode 227

#QOTD: If you could live forever, how long would it be?

#TIMESTAMPS:
2:17 – How do I help my interns develop critical thinking and taking ownership?
5:21 – What would you be doing in 2016 if you were 12 year?
7:45 – How does one leverage content from magazines to throw jabs at a customer who’s attention is generally not there?
11:27 – Were you too soft to start a mobile development shop?
13:37 – How can meditation increase self-awareness?
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Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a M to a M business in just five years. Now he runs VaynerMedia, one of the world’s hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a M angel fund.

The #AskGaryVee Show is Gary’s way of providing as much value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies.

Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel.

Find Gary here:

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