I share part of my marketing plan for selling lamb this year after doing a follow-up on “How We Got Our Son to Eat His Vegetables…and Like Them”. Off-Grid with Doug and Stacy told me about “poor man’s steak” and how that may cure our son of his dislike for cabbage.
Off-Grid with Doug and Stacy video: https://youtu.be/QHiM1TRqA3M
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Scarica audiocorso gratuito: https://goo.gl/ARVikz
Le basi del Copywriting: scrivere per vendere non è una tecnica che di impara in un giorno. Ecco la mia storia.
Quando io ho incominciato a scrivere per vendere, non sapevo farlo.
Tecnicamente non sapevo come si scriveva per vendere. Tuttavia conoscevo benissimo la potenza del copywriting.
Quindi io, pur scrivendo male tecnicamente – i paragrafi e la headline erano così così, le call to action e le parti tecniche non erano così raffinate come ho imparato a costruire e a sviluppare negli anni – ho costruito una folla di persone che oggi mi segue proprio perchè conosco queste regole di attrazione.
Prima ti ho buttato lì un concetto molto importante, ma te lo voglio ribadire con una statistica, in modo che sia molto chiaro: quando scriviamo un pezzo, solo il 13% delle persone si ricorda fatti e statistiche citate all’interno del pezzo.
Per quanto noi le possiamo mettere sotto forma di grafica, layout, immagini, dati e statistiche, circa il 13% delle persone si ricorda i dati che abbiamo citato.
Il 64% delle persone, al contrario, si ricorda le storie che sono narrate all’interno del pezzo.
La differenza non si ricorda nulla, è gente che legge in maniera completamente distratta – durante questo sondaggio facevano dei test e vedevano che quest’ultimi non si ricordavano praticamente niente.
Questo vuol dire che scrivere deve significare innanzitutto “riuscire a tenere il lettore incollato”.
Ha molto poco a che fare (nel lungo periodo) con quanto sai scrivere una headline o una sub-headline. Ha molto poco a che fare con queste cose.
Il primo modo per agganciare le persone è rendersi conto e capire che il copywriting non è mai e non può essere un’attività one shot, “un colpo e via”. Cosa vuol dire? Vuol dire che nella realtà non esiste il singolo pezzo di copywriting che ti rende ricco o la singola sales letter che ti fa fare i milioni.
Il concetto importante è che non c’è un “singolo momento” in cui il tuo copy scatta da zero a cento. Il passaggio chiave è capire che dobbiamo fare in modo di creare una storia che prosegua nel tempo.
Non funziona solo la storia dello “Scrivo trentasei pagine di sales letter”, o “Ho scritto un libro!”. Non è così.
Quando io ho iniziato, non sapevo nulla – o sapevo molto poco – di copywriting tecnico, perchè ancora lo stavo inventando per come doveva funzionare in Italia. Lo stavo creando.
Grazie a queste cose ho cominciato a raccontare una storia alle persone. Ho costruito un personaggio, ho incominciato a farlo interagire nella società, gli ho creato un ambiente, gli ho creato dei nemici, gli ho creato un contesto, gli ho creato un mondo alternativo nel quale muoversi.
Ed è la stessa cosa che dovrai imparare a fare tu: prima di scrivere una sales letter devi pensare al mondo nel quale vuoi far interagire il tuo personaggio.
E questo personaggio deve interagire nel mondo in maniera coerente per tutta la vita.
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“Hai un business o ne vuoi costruire uno da zero? Allora NON puoi ignorare le 7 Leggi del Business!”
In questo audio gratuito Frank Merenda ti svela le 7 Leggi alla base di TUTTI i business più ricchi al mondo.
Ignorarle vuol dire non utilizzare le più potenti armi di marketing che puoi implementare da subito all’interno della tua Azienda.
Non creare, modificare i sostituire nessuna strategia di marketing nella tua azienda se non hai ben chiari questi 7 concetti chiave del Marketing:
Scarica subito l’audio gratuito cliccando su questo link:
https://goo.gl/ARVikz
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Ever wonder what happened with that first tee shirt campaign that was supposed to be for the non profit homeless organization..? Well here is me trying to get all of that worked out. It wasn’t pretty.
Show some love and Sub to the channel..!!!
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Muitas pessoas tem dificuldade em descobrir o que querem fazer no mercado e como encontrar realização profissional. Isso em grande parte se deve a um sentimento de imediatismo cada vez maior e a parâmetros muito altos estabelecidos, principalmente por que está começando. Nesse vídeo o consultor em Marketing Digital Olimpio Araujo Junior mostra como se realizar profissionalmente no Marketing.
TransMedic “Heart In A Box”, Fresher Hearts
Sons of Anarchy is based on a True Story
Going Undercover With Valerie Plaime
Enter Paret Petroleum and Samy’s Refrigerated Transportation
DynCorp’s USA Marijuana – Picking Winners And Losers
Brown Brothers Harriman, Cerberus Capital/Dyncorp, Same Thing
From Vaccine To Harvest – Chicago Slaughterhouse II
Enter Cemex, Shorebank, and Seaboard with Decameron Hotels
DynCorp Infiltration of America’s Sheriffs, Your County
CIA Has Always Been Fascinated With Organ Transplantation
DynCorp – Your Parts Are Our Parts
Soros Riots and Impeachment Talk, DynCorp Needed To Maintain Order?
Puello, Wanted In Four Countries For Sex Trafficking, Contacts #HRCRATLINE
Cord Blood, Vigilantes, and Glen Beck
Mr. Virus, Meet Mr. Vaccine – We Make Money Both Ways
You Won’t Believe How Much Your Body Is Worth
CIA/FBI/DHS Sidestepping Assessment Paperwork With Operation Underground Railroad
Enter the Navy Hospital Ship “Comfort”
From Homan Square Chicago to Cleveland Clinic
Operation Underground Railroad – Convincing Good Mormons You Are A Bad Guy
Public Private Partnerships, Public R&D, Private Profits
Social Justice Kids at State Dept.
Operation Underground Railroad, Dupont Underground Tiles
Organ Harvesting in Kosovo
The Pope’s Mafia Inside USSS, The Disorderly Orderly
Enter the Godfather, Doug Coe, The Brotherhood
Jeff Rense Show – Organ Harvest To Make Life Better For Donors
Changing Series Name to “DynCorp, Haiti, and Me” Now
DynCorp = 650,000 Emails, Metadata Proves It
CIA Revenge Groups, Gary Webb, and Slipknot Girls
The Real Heart of Darkness
Bodybags to Ft Bragg, Shades of Jeffrey McDonald?
Kidnapping Teams, Inserting Contras, Cell Phone Triage
Osprey Global, Team Rubicon, and DynCorp 1 , 2 , 3
Satellite, Surveillance, Red Teams, and Palantir
Israel’s James Bond, Bob Maxwell
Slow and Subtle Wins the Race for DynCorp – How Few Operatives and Informants It Takes
Oil, Arms, DynCorp, UN Peacekeepers, Rape, Child Traffic, Organ Harvest, All One Thing
Haiti – Kidnapping and Rape By UN Troops
Heart of Darkness – Jungle Cruise to Congo’s Uranium Mines.
The Coming Partition of Haiti, Sudan, Congo Repeats
Storyboarding CF Ops with Trello, Haiti Coup
DisneyWorld in the North, Test in the Center, Harvest and Micro-Shark in the South
Will Braverman Investigate Missing DynCorp Kids?
A Braver Man Found? Apparently Not?
Stingers to Sarin to Kidneys to Hearts
http://www.bizjournals.com/sanjose/news/2017/01/18/ex-clinton-foundation-ceo-to-head-eric-schmidt.html
Add Rajiv Shah To Good People Used By CF
Going Down To Haiti – How Low Can It Go?
Monica Petersen’s 100 Page Thesis, BMP in Haiti
Ulfkotte Said CIA Planted Sarin Gas Stories For Gaddafi and Saddam
Ude Ulfkotte Dies of Investigative Journalism
Cell Phone Records and Email Metadata Unwind the Conspiracy
DynCorp Police Training, Franchising Sex Entrapment
Immunity for All 19 State Dept Gmail Conspirators?
DynCorp Gov’t Contracts Need To Be Reviewed
DynCorp – Child Trafficking, Sexual Entrapment, Asset Seizure
DynCorp Contracts Come Under Chaffetz Microscope
Comey Has Had Marc Rich’s Documents For 30 Years
Who Killed Monica Petersen?
More Police Powers For FBI?
Trump Wants to Shake Up the CIA
http://nypost.com/2017/01/04/trump-wants-to-shake-up-the-cia/
FB Group #HRCRatLine
Due to the very large number of citations and sources, I now publish them with each slide. I try to order New York Times Pulitzers first, then former NYT Pulitzer winners, then New York Times writers. Any other reputable source like WaPo, WaTimes, Tribune, LA Times, Seattle P-I, etc are then list. Then second tier media followed by alternative media.
Murdered journalist and investigators get a higher ranking than remotely sourced stories through offshore news funnels like SOHR.
https://docs.google.com/presentation/d/1X2ZNdpHMx23Nm-pGZULrBbU6SxpfiNMId6KXqe3deIE/edit?usp=sharing
Being Europe’s third largest low-cost airline, Norwegian has to make sure customers know about their services. How? Through clever marketing strategies.
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How to Get Clients Fast. Everyone wants to get more client and grow their business, especially if you work as a freelancer or consultant. Here is the fastest way to get clients, grow your business, and build a sales funnel.
It’s going to come down to beating down doors physically and virtual. Stop the build it and they will come thing, its done, its stale and you’re going to lose if you only do this.
Identify people in your target market with the budget to pay. Present them with a body of work and solutions that would matter to them and deliver value. How do you do that? Find people who are already paying for what you can offer or are at least paying for advertising. Then determine if you can bring something to the table, then start by making yourself known to them.
If you do this both online and locally you will get new clients and you will make more money. Combine that with a strong body of work and some marketing savvy and you should be just fine.
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