Cardone Zone How to Build a Business

Cardone Zone How to Build a Business:If you want inflow, you need to give outflows. What are you putting out into the world? If you don’t confront the size of your business, how to grow it, and how to multiply things, you will stay small, break even, and eventually lose. There are three things every business owner/entrepreneur must confront. 

1) Big think—Stay small and you’ll get crushed. The big boys don’t get punished. Bigger is better. You want to be Google or Facebook. Do you want to be an eagle or a scavenger, just hoping for some leftovers?

2) How to Scale—Going from ,000 a month to ,000 can be a problem. Don’t manage the business, grow the inflow. If you can’t raise money, you need to transact with people.

3) Multiple streams of income sources—You can’t be dependent on 1 or 2 clients. Staying smaller doesn’t let you be a better provider. You need multiple flows coming from all directions.

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Thinking Differently About the Music Business


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Marketing “Goods”

[Anchor Lead]

Sometimes, when you purchase books or movie tickets, some free gifts come along. Marketing strategies offering these free gifts, known as “goods”, are being proven effective. Let’s find out more.

[Pkg]

At a movie preview, viewers first stop by a section giving out free gifts. The gift is a small poster of the male and female leads. But it is a specially meaningful souvenir for movie fans.

[Soundbite] Choi Bo-kyung(Movie Viewer) : “First of all, they’re memorable. These goods make me remember the movie more, compared to when I remember it only in my mind.”

Ranging from photos to postcards and mobile phone cases, movie-related promotional goods are enjoying great popularity among film buffs. In particular, independent films, faced with a lack of a budget and marketing obstacles, are actively using promotional goods to attract viewers.

[Soundbite] Yoo Hyun-taek(Film Importer) : “It helps boost viewers’ satisfaction with movies. It can also naturally create promotional effects on social media before the premiere of movies.”

Bookstores are also joining the promotional goods market. Readers especially like goods on their favorite authors or book covers.

[Soundbite] Kwon Da-bin(Bookstore Customer) : “Sherlock and Demian. I always purchase goods on Hermann Hesse. I want to buy them, since I am his fan and the goods are pretty.”

By linking art products with fans’ affection, goods marketing is establishing itself as a new trend in the cultural industry.

Is Vlogging Good Marketing?

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Take a 360 Tour of Qsuite – Qatar Airways New Business Class

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ScareHouse Scott Shares Marketing Secrets

Cross-posted from Awesomecast – marketing, video production, and new technology for “Pittsburgh’s Ultimate Haunted House!” http://awesomecast.net/awesome-chat-the-scarehouse/

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Introducing Qsuite – Qatar Airways New Business Class

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First in Business.


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