The future of marketing, from Plato to Bill HIcks: Sean Dromgoole at TEDxZurich

Credibility in most forms of marketing is at an all time low. Truth itself is being treated like false coin. Where marketing could raise expectation and enjoyment and assist choice, it currently just flummoxes, distracts and dissapoints. But this isn’t a new problem. Socrates an Plato had almost exactly the same problem with a group they called the “Sophists”. In their quest to pin down the fuzzy logic of the Sophists, they actually solved most of the key questions of Western Philosophy. So perhaps there is something we can do…

Sean Dromgoole is a consumer researcher based in London specialising in entertainment. He is the CEO of the largest group of companies specialising in this field and has been active in this field for 15 years. Prior to this he was active in writing, producing and funding television and film throughout the world. His original discipline was philosophy and he still keeps a copy of Plato on his desk.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

Nightly Business Report — October 2, 2015

Tonight on Nightly Business Report, a setback for the job market and what that could mean for the Federal Reserve and the stock market. And, meet the entrepreneur who’s growing his school supplies business while also giving back.

Introduction to Marketing

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Making Education Accessible

Steve Jobs talks marketing strategy in an internal NeXT video (1991)

Steve Jobs recorded this first of many ‘Chalk Talk” video targeted at NeXT’s internal marketing/sales staff. HIGHLIGHTS:
01:00. Target market
07:30. Competition
08:27. Customer needs
14:11. Unique Selling Proposition vs. Sun

Location: NeXT headquarters, Redwood city
Steve was 35 years old.
More Insanely Great Videos & Info at http://everystevejobsvideo.com

How to change Basic English into Business English

http://www.engvid.com/ Want to get that job? Improve your image? Sound more professional? Learn how to transform simple English words to business English vocabulary and watch your career take off! I’ll show you how to change “get” to “receive”, ” make sure” to “ensure”, “give more information” to “elaborate”, and more. These small vocabulary changes will make a huge difference in your English level. Test yourself on this lesson at http://www.engvid.com/how-to-change-basic-english-into-business-english/

TRANSCRIPT:
Hi. My name is Rebecca from www.engvid.com. Today, you’re going to learn how to speak more professionally in business situations. Now, at times, it’s all right to use informal language. It’s acceptable in everyday situations. But there are times when you’ll want to create a more powerful impression. And at that time, you’ll want to be able to use business English.

What’s the difference between general English and business English? Well, sometimes, there’s not very much difference. Sometimes, general English is used in business contexts. But sometimes, you use a higher-level word. And that’s what I’m going to teach you in this lesson. Let’s look at some really easy, common examples.

For example, if you say — or if you want to say, “I got your email”, in regular English, you might just say, “I got your email.” What would you say if you want to make it business English? You would say — I’m giving you a clue. The word starts with R. Instead of saying, “I got your email”; “I received your email.” Okay? Now, it becomes more formal and more business-like.

Suppose you want to tell someone, “I need your help” or, “I need some help.” What word could you use that starts with R instead of “need”? “Require.” So instead of saying — and you can also change more than the verb. The verb is the key, but you could say — instead of saying, “I need some help”, you could say, “I require some assistance.” Now, you’ve changed two words, the verb and also a noun.

Let’s try another one. “Let’s talk about it later.” Which business word could you use? “Let’s discuss — let’s discuss it later.” That sounds much more professional than saying, “Let’s talk about it later.”

Next one. “How do I get in touch with her?” What word could you use instead of that? “How do I contact her?” Okay? Good.

“Please make sure you arrive on time.” Which business word could you use instead of “make sure”? “Please ensure you arrive on time.”

“Please give her your travel plans.” Instead of saying “give”, you could say, “Please provide her with your itinerary.” There, we’ve changed another word. Instead of saying “travel plan” or “travel plans”, you could use the word “itinerary”. An “itinerary” is usually a piece of paper or a document that lists your travel plans, when you’re departing, when you’re arriving, where, when, and so on.

“Please let them know when you will be arriving.” “Please let them know” — instead of that, you could say, “Please inform them of your arrival.” Okay? Good.

“Please tell me why you’ve made this decision.” “Please explain your decision.”

“Could you please talk some more about that subject?” “Could you please elaborate? Could you please elaborate on that.” Now, this is actually a very useful word if you go to a conference or a meeting and you want someone to speak some more about a particular point or issue. It’s a good, kind of, question to learn. “Could you please elaborate on that?” So “to elaborate” means to speak more or talk more, give more information.

“How are you going to fix this problem?” Better than using the word “fix” is the word “solve”. “How are you going to solve this problem?” All right? So try to do that for every simple word that you know and basic word that you know in general English, try to find a slightly more formal version, which will be your business English word. And use these words in an office environment.

If you’ve found this helpful, please subscribe to my channel on YouTube. And if you’d like to do a quiz on this subject, you can also go to our website, www.engvid.com. Thanks very much. Good luck with your English.