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http://goo.gl/oH8zIB – Watch this free presentation to get my simple business plan “short-cut”

Chapitres de la présentation :

00:01 : INTRODUCTION
07:04 : Dossier 1 L’audit
13:56 : Constats et préconisation
16:45 : Audit de l’environnement – A les facteurs politiques et économiques
39:58 : Audit de l’environnement – B les facteurs institutionnels
56:29 : Synthèse PESTELS
57:41 : DIAGNOSTIC EXTERNE – Audit du marché
01:05:07 : DIAGNOSTIC INTERNE
01:13:58 : DIAGNOSTIC COMMERCIAL
01:17:03 : MARKETING MIX
01:28:51 :CONCLUSION DOSSIER 1
01:33:13 : Dossier 2 les outils du marketing
01:39:51 : Dossier 3 le guide d’entretien
01:43:21 : Dossier 4 la soutenance
01:45:46 : CONCLUSION

Programme BACHELOR
3ème année Semestres 5 & 6

Follow these simple guidelines to build up a venture of your choosing for little to no capital. Read more at: http://www.entrepreneur.com/article/238538

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Rabatte hier, Ratenzahlung da – und überall lockt die Werbung! Durch diese und viele weitere Marketingtricks wird beim Käufer das Gefühl erzeugt, bestimmte Produkte oder Dienstleistungen haben zu müssen. In der dreiteiligen Doku-Reihe geht der Journalist Jacques Peretti diesem Phänomen auf den Grund, trifft Marketing-Experten, die bei der Vermarktung von sehr begehrten Produkten die Fäden ziehen und fragt: “Worin liegt eigentlich das Geheimnis unseres unaufhörlichen Konsums? Warum wird unsere Kauflust nie gestillt und mit welchen Strategien locken uns die Firmen an?”

In der ersten Folge der dreiteiligen BBC-Dokumentation erforscht Jacques Peretti, wie unser Konsumbedürfnis durch die raffinierten Marketingstrategien von Unternehmen aufrechterhalten wird. Um diesen Methoden auf den Grund zu gehen, besucht er Firmen wie IKEA und Apple. Gerade Elektronikkonzerne geben Konsumenten das Gefühl, dass Altes schlecht und Neues gut ist. Das Ergebnis davon sieht man auf jedem Wertstoffhof: Ein Großteil der weggeworfenen Geräte funktioniert noch. Doch ständig neue Technologien und Trends schaffen es, unsere Bedürfnisse immer mehr zu erwecken und zu einem MUSS werden zu lassen.

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The foundation of every business, whether seeking funding or simply planning for the future, is to create a killer business plan that slays the competition. Let Kyle Murphy, an Entrepreneurship Lecturer at Pepperdine University, teach you everything you need to know about your business income statements, cash flows, marketing & sales and more. Create a winning pitch deck that will blow prospective investors away, and learn the secrets from entrepreneurs who’ve been there.

For more information and resources, be sure to check out
http://www.docstoc.com.

There you’ll have access to an array of valuable tools to help you start and grow a business.

And for additional video courses, check out
http://www.docstoc.com/courses.

AUDIOLIVRO – Construindo seu negócio no Marketing de rede – Jim Rohn.
Quer ter sucesso no Marketing de rede este ebook apresenta conteúdos excelente.
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Every million dollars you earn will start with an idea. But an idea isn’t enough. It must evolve into a strategy. Another word for strategy is a “plan.” In today’s Book-of-the-Day, “How to Write a Great Business Plan” the Harvard professor William explains the secrets to creating your own powerful business strategy. It’s a short read. But you definitely want to buy it. Here are a few of my notes for you:

1. Plan around 4 main areas:
A. Why your team is qualified (What do you know? Whom do you know? How well are you known?)
B. The opportunity (Things the entrepreneur can control.)
C. The context (Things the entrepreneur can NOT control.)
D. Risk and Reward (Be honest about what things could make your venture fail, not just about how many you could make theoretically.)

2. Your plan should seem like a movie about the future: Show the story from multiple angles. Unfold possibilities of problems and you reacting to them. Discuss things as a moving target not as a guarantee that you know what the future holds.

3. Don’t be too cocky and think you’re the only one with the idea: “Among the many sins committed by business plan writers is arrogance. In today’s economy, few ideas are truly proprietary.”

Go out and do something big with your life. But don’t do it randomly. Make sure you are following a good plan.

Stay strong,

Tai

1. What is Marketing?

Marketing as a term is widely used in the management of a business and in our day-to-day life. The history of marketing dates back to the beginning of civilisation. It started with the barter system and when the volume of business grew up; traders came into existence. With the industrial revolution happening in the late 18th and early 19th century, the business expanded manifold. Again with the subsequent progress in transportation and communication system, the business grew across the borders of a country.

In the Indian context, the Kautilya’s famous book ‘Arthashastra’ talked about the relationship between the sellers and buyers. It also dealt with the earnings of the traders.

Marketing as a topic first appeared in the first half of the 20th century, with reference to distribution. The process of distribution and the determination of price through the demand and supply paved the way for studies in marketing. That’s why economics is known as the mother of marketing. In the early stage, marketing was also known for selling and advertising only. But subsequently with the development of marketing as a management study, it got the right place it deserved through the various principles and theories.

Marketing is all about identifying and meeting human and social needs and that too in a profitable way. Ultimately, the objective of any business activity is to make profits.

In a simpler way, Philip Kotler has defined Marketing in terms of CCDVTP, which means creating, communicating and delivering value to the target market at a profit.

The most definitive definition for Marketing comes from American Marketing Assocuiation (AMA). AMA defines Marketing as: ‘Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.’

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