Marketing Touristique [Les jeudi d’Emilie]

Cela vous a plu ? Envie d’être accompagné(e) en marketing/communication/commerce tout en restant autonome et à moindres frais ? Rendez-vous sur www.directeurmarketingvirtuel.com

Au contraire, envie de sous-traiter une partie ou la totalité de vos démarches marketing/communication/commerce ? Rendez-vous sur www.expertinbox.com

La vidéo en bref :
Un budget de plus en plus important est alloué au tourisme. Pour se démarquer il est essentiel d’anticiper et de satisfaire les attentes des voyageurs. C’est tout l’enjeu du marketing touristique…

Crédits : Jingle extrait de “Love Liberation (inc stems)” by stellarartwars – Sous Licence CC BY-SA 3.0
[Accès à la musique originale : http://ccmixter.org/files/stellarartwars/43500]
[Accès au détail de la licence : http://creativecommons.org/licenses/by-sa/3.0/]

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How Venmo Made A Business Out Of Getting You To Pay Your Friends Back [Disruptive] | Elite Daily

Venmo (verb): the act of paying back or requesting payment from friends, family, coworkers and others using the simple, user-friendly and social app, Venmo.

Frustrated with the difficult, time-old concept of “paying someone back,” cofounders Andrew Kortina and Iqram Magdon-Ismail were determined to find a better way. So they created Venmo, the peer-to-peer payment system that makes all things money-related simple and stress-free.

In doing so, they disrupted traditional banking and brought it to the digital age. Instead of writing a check or finding the nearest ATM, users simply type in the amount (to the cents), add a comment or emoji-caption and hit “send.”

Venmo realized its users had a story to tell and that all payments are part of some greater experience. The company wants to push payment to the background and let users live in the moment. The app even aims to capture the memory as people are encouraged to comment and share their payment moments on their social feed.

In the time it takes you to navigate an ATM with the lowest fee, a Venmo user is already sipping a drink with friends, heading to the game or coming home after a night out. In other words, the struggle is no longer real when it comes to divvying up the bill.

This is the fifth episode of the new series “Disruptive,” which highlights disruptive innovators sponsored by Strayer Education

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Producer: Tracey Zane
Junior Producer: Camille D’Elia
Production: Top Notch Cinema
Post-Production: Top Notch Cinema

Music Courtesy of Extreme Music

“Above and Beyond”
Written by Joe Steer

“Timze Money”
Written by William Russel Parnell and John Waddell

“Gimme What I Want”
Writte by Tony Lee Stafford Jr., Michael Dennis Smith and NineOneOne

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Dica de Leitura – #01 – “8 Ps Do Marketing Digital de Conrado Adolpho”

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