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Aula de Pesquisa de Marketing e Mercado. Metodologia, coleta de dados, tipos de pesquisa, baseado no conteúdo do livro:

SAMARA, B. S.; BARROS, J. C. de. Pesquisa de Marketing: conceitos e metodologia, São Paulo: Pearson Education, 2002.

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Every business needs a marketing plan to succeed. marketing fulfills a vital function for your business to grow. This is a quick guide to creating a successful marketing plan for your small business. You have an amazing product or service and you want to tell the world but you need to know what to say and how to say it.

The 7 key parts to a marketing plan are:
1. Define your business and what you do
2. Describe your product or service and what problem it solves
3. Define your target audience or potential customers
4. The 4 p’s or your product or service
5. Whats your offer of message
6. Communication medium
7. Convert & Sell

Overall, a marketing plan should outline how to attract and retain customers. No matter what market you do business in you need to understand in detail what to do to succeed. Making a marketing plan does this in a structured way. So take a morning and quickly make a marketing plan, and than review and update it every so often.

I hope you enjoy this quick guide to creating a marketing plan. If you have any questions please leave them in the comments or e-mail me directly!

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Business expert Randell Tiongson shares his insights on how to make your dream business become a reality. He also gives some tips on how to manage it properly and what will be the “in demand” businesses for this year.

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