Marketing has become an all-encompassing force in our society, one that we spend billions on annually. But marketing, as an industry, has failed consumers because companies remain the center of their own universes. In this talk, Katie Martell looks back at the origin of the profession, revealing the role of propaganda, psychology, and mass-production in forming the modern marketing industry. She proposes a new kind of marketing – one that puts empathy for the customer at its core.
Katie Martell is the Co-Founder and CMO of Cintell, a cloud-based customer intelligence platform. She is a B2B marketer with experience creating buzz and driving market demand for companies including Aberdeen Group and as a media strategist for the high-tech PR firm, Version 2.0 Communications. She spent five years as Director of Buzz and Communications for NetProspex, growing the company from startup to award-winning organization serving Fortune 500 companies. She has been spoken at a variety of events including FutureM, MarketingProfs B2B Forum, and Young Women in Digital. She has contributed to publications such as CMO.com, MarketingProfs, Chief Marketer Magazine, The Huffington Post, CMO Essentials, and more. She is also a board member of the American Marketing Association Boston Chapter.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx