We talk to Chug Abramowitz, VP Global Customer Service and Social Media at Spotify, to find out more about the role social media play and how organizations should incorporate it into their communication campaigns.
https://global.oup.com/academic/product/marketing-9780198748533
Spotify’s dream is to make all the world’s music available instantly to everyone.
This video case study corresponds to Chapter 12 of Baines, Fill & Rosengren Marketing 4th Edition.
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