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Lindsay Thibeault (@LindsayRegina)
HubSpot Academy Principal Inbound Professor
So what is inbound all about?
Well, inbound is a fundamental shift in the way we do business. Instead of that old, interruption based message where the marketer or salesperson had all the control, Inbound is about EMPOWERING potential customers.
Instead of interrupting people with television ads, they might create videos that potential customers want to see. Instead of buying display ads in print publications, they could create a business blog that people would look forward to reading. And instead of cold calling, they create useful content so that prospects can contact them when they want more information.
Inbound Marketing is marketing focused on getting found by customers. It’s customer-focused. It’s helpful. Wouldn’t you prefer to deal with a business that is focused on your needs instead of
their own?
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