How UFC Turned Fighting Into a Multi-Billion Dollar Business

June 7 — Lorenzo Fertitta is the CEO of the Ultimate Fighting Championship. Fertitta, his brother Frank and their friend Dana White bought the once failing brand for just million and transformed it from “human cockfighting” into a multi-billion dollar, sports empire. In the second episode of the video series “How Did I Get Here”, Fertitta explains how he turned the business around. (Video by Ali Withers)