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Do you hear the word ‘Marketing’ and think salesy, slimy and spammy?
For many photographers, marketing feels like you have to be a slimy secondhand car salesman. But that is the biggest misconception!
If you are longing to find clients who will fall in love with you and pay you top dollar for your art, then you need to embrace marketing as experiential not salesy.
The most successful businesses are built on brand recognition and value. How valuable do you think you are in the eyes of the consumer?
This week’s guest is award-winning photographer and photography marketing ninja Sal Cincotta. Sal has learnt how to turn a failing business into a million dollar brand, and he shares his pearls of wisdom with you.
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Guest Bio:
Sal Cincotta is an international award-winning photographer, author, WPPI platform speaker and educator. Along with his wife, Taylor, the duo have travelled the world documenting everyone from the St Louis Cardinals to the White House, having photographed President Obama.
Today, Salvatore Cincotta Photography represents a million dollar brand. Sal and Taylor have been featured in magazines around the world and have won so many awards that they are amongst the most elite and sought after photographers in the world.
Sal is a writer and the publisher of a Shutter Magazine, and director of Shutterfest, an industry leading convention focused on photography training and education.
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Take Away Tips:
-Why you need to start with knowing business fundamentals first,
-Why your brand matters for successful photography marketing,
-Why you need to figure out who your client is,
-Why the biggest lie is thinking that anyone who wants their picture taken is your client,
-Why you need to take a step back and realize where you are,
-How the people you are targeting now may not be who your target in the future,
-Why only a commodity product can benefit from Groupon,
-Why Marketing, Marketing, Marketing is the key to success,
-How to focus on your value proposition,
-Why you need to believe in your value proposition to charge profitably,
-Why you need to be a student of business,
-How to look to other brands to see how they market and brand their business,
-Why you need to change your mindset about sales and marketing,
-How to understand a clients needs and wants,
-Why you need to give clients a professional experience.
TO ENTER GIVEAWAY click here…http://bit.ly/mtvcincotta
Goodie Giveaway:
Sal has kindly donated a One year membership to Shutter Magazine worth .
TO ENTER GIVEAWAY click here…http://bit.ly/mtvcincotta