Grant talks about not wanting to spend any money in business early on, how he was scared, and how his think wasn’t big enough in the past. Cardone talks about fear, obstacles, spending money, how to grow a business – business expansion and why investing money to grow the business.
If you don’t invest in your business, you won’t make money. The money doesn’t grow the business, it’s the certainty that comes with spending the money that you know for sure you can go and get more money. If people don’t know you they won’t buy from you. Grant says that you need to handle yourself, invest in yourself, and focus on you to get yourself right.
Cardone then talks about spirituality and marketing and how they are connected and how people have to know you to ever buy from you. Teamwork, marketing and the energy required to market successfully to make yourself known and how big you must thing. Cardone talks about Business plans and how marketing energy is required. And the importance of how important it is to take care of yourself.
GrantCardone.com