‘Detroit’ Marketing Experiments With Horror

A new ad for the movie “Detroit” had a title card saying “discover the truth,” as images of cocking pistols and tear-streamed faces fly by. The new Kathryn Bigelow film is about a massacre of young African-American men, at the hands of racist white cops in the Algiers Motel during the Detroit riots of 1967. The movie is based on actual events, with no dark laughs or third-act escapes to help defuse the tension. The flick has already been a tricky sell for the marketing team at Annapurna Pictures, which is the studio behind the film.
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