Mitch Joel, President of Mirium Agency and author of the forthcoming “Algorhythm,” discusses at the BRITE ’16 how marketers need to think about adapting to our digitally transformed world. They must be empowered to work on internal digital transformation, innovating truly new types of marketing communications, and monitoring and fine tuning the small moments that drive a final transaction.
The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School.
http://briteconference.com
http://globalbrands.org