In today’s hyper connected world, it can be devastating to witness the stark contrast of two vastly different realities; compare a consumer-driven beauty industry that feeds on a throw-away culture, to the underprivileged slums of India where open defecation takes place and dignity or common sense are seemingly absent. Incongruous it may seem, but for one woman – Anju Rupal, the coming together of these two realities posed an opportunity to bring about meaningful change.
Anju, a British born Indian is a serial entrepreneur with a background in sociology and ethnology. Abhati Suisse, a company she founded, mobilized beauty and design industry experts to develop an all-natural skincare range, positively impacting the lives of hundred of girls in India. Coined by the media as aesthetic activism, Abhati was successfully crowd funded on Indiegogo and holds the first-ever B Corp certification in Switzerland.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx