This video describes the market segmentation process, and then demonstrates how to use Marketing Engineering software to run the analysis. It focuses on how to interpret the output of the analysis, but also covers some info on data collection and survey design as well as, selecting a target, product market fit, and go to market strategy.
The video includes pointers for the students of Conor Henderson, Rob Palmatier, Oliver Rust and others may also appreciate the pointers for their segmentation analysis case (Conglomerate INC.’s New PDA)
https://www.decisionpro.biz/ is where you can access the software demonstrated in this video.