Do you know what successful content marketing looks like for your organization? Most don’t. While content marketing can indeed help you get better traffic leads and sales (in short, help you build a better customer), you need to be able to trace success to something that is quantifiable.
Participating in this discussion on the Content Marketing Institute’s 2016 B2B content marketing research, Ardath Albee with Marketing Interactions; Vishal Khanna, director of digital marketing for Wake Forest Innovations; Carla Johnson, president of Type A Communications; and Jeannine Rossignol, vice president of marketing for Xerox Consulting and Analytics Services. They were joined by Linda Crowe, vice president,ndigital marketing solutions of Brightcove.
For more on CMI’s B2B research: http://contentmarketinginstitute.com/…
FOR TONS MORE advice & education
http://www.contentmarketinginstitute….
SUBSCRIBE TO OUR EMAIL LIST!
http://info.contentmarketinginstitute…
REGISTER NOW FOR CONTENT MARKETING WORLD
http://contentmarketingworld.com/
LET’S CONNECT!
Twitter ► https://twitter.com/@cmicontent
Google+ ► https://plus.google.com/+Contentmarke…
Facebook ►https://www.facebook.com/ContentMarke…
Linkedin ► http://www.linkedin.com/company/conte…
Slideshare ►http://www.slideshare.net/cmi