These are the three lessons from Peter Drucker on marketing and sales. Peter Drucker is the author of the book The Effective Executive. He’s also written a bunch of books on sales, selling and managing.
In this video I wanted to break down some of his tips, some of the things that I’ve learned reading his books and some of the things that you could take away if you don’t feel like listening to The Effective Executive on audiobook.
#1: Marketing vs selling [0:50]
‘The difference between marketing and selling is more than a semantic.’ – Peter Drucker
Selling focuses on the needs of the seller, marketing on the needs of the buyer
#2: Study your ‘non-customers’ [1:25]
The importance of finding out more about them and why they do not buy from you?
#3: Personal selling [3:41]
‘The aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.’ – Peter Drucker
This is especially important for services.
Be an asker of questions.
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Audiobook The Effective Executive by Peter Drucker – http://amzn.to/2k7pMoA
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