Marketing Hope by Selling Lies (THE SAAD TRUTH_333)

Religious leaders, politicians, cosmetics companies, and other marketers are successful because they peddle hope as a means of alleviating our most basal Darwinian-based insecurities. For additional details, refer to chapter 8 of my book The Consuming Instinct (of that same title).

Original clip of my chat with Ethan Bearman at KGO 810: http://bit.ly/2i0sED5

Ethan’s Twitter account: @EthanBearman
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Sources for Clip/Thumbnail Image: Personal photo album & @EthanBearman.