Marketing financial services and marketing money has become more challenging. In this interview Balaji Vishwanath – an experienced financial services marketing executive – explains what he thinks about the movements for financial services marketers.
He has worked both in North America and his native India. Hear how he compares marketing in these two regions.
In an era where customisation and personalisation is important, marketing money has a lot to do with timing and reaching the right person with the right message. Hence making data actionable is of the utmost importance.
The interview took place at the DMAI 2014 (http://www.dmai.co) in New Delhi, India.
This video was created by Strategic Marketing Services – http://www.strategicservices.com – a global 360 marketing services agency.
Subscribe to this channel to get more CMO and marketing videos or go to The Global Marketing Alliance to see more http://www.the-gma.com
Learn more about Michael Leander here http://www.michaelleander.me
Stay tuned for more CMO Talks here or at http.//www.marketingtelly.com
Connect with Mr. Balaji Vishwanath on LinkedIn here: in.linkedin.com/in/balajiviswanath