LeBron James is one of the most marketable people on the planet right now, and while that’s due in large part to the fact that he’s one of the best basketball players of all time, the business team that he has surrounded himself with over the last decade has also played a big role in his success. LeBron and his longtime friends Maverick Carter, Rich Paul, and Randy Mims started a management company called LRMR back in 2006, and collectively, the four men have helped LeBron and all of the other athletes tied to the LRMR brand (Tristan Thompson, J.R. Smith, and Ben Simmons are just a few) land lucrative contracts with their teams and sign endorsement deals with companies.
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