Watch highlights from the Dreamforce ’16 Marketing Keynote with Bryan Wade, CPO & SVP of Marketing Cloud at Salesforce, and industry trailblazers. Recorded live at Dreamforce 2016, the keynote, titled “The Smartest CRM for 1-to-1 Customer Journeys,” shows an evolution in marketing that puts the customer at the center of every experience with your brand — from awareness and acquisition, to retention.