A quick overview of the 4 P’s of Marketing.
The 4 P’s of Marketing
1. Product
2. Price
3. Place
4. Promotion
The 4 P’s are the main components of the Marketing Mix.
Definitions:
1. Product: Defined as a good or service that satisfies some wants and needs of customers.
2. Price: The amount of money a customer is willing to pay, in order to acquire a product or service.
3. Place: The location where the customer will preview and buy the product (or service).
4. Promotion: All activities that encourage the customer to consider viewing and buying a product (or service).
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