http://www.clientalmighty.com/do-you-want-to-know-how-to-get-clients-for-real/ How to get more Clients:
Emotional marketing is far more effective than the usual “benefits” driven marketing because it engages people at a much deeper level. The human brain “feels” first. The rational logical part kicks in afterwards.
To get more Clients, the only question you need to ask when thinking about your business is “What REAL point of difference can I create in my business that connects with the REAL human desires of my prospects and Clients?”
What do your Clients want to FEEL?
Answer these questions and you’ll have no problems finding Clients. In fact, they’ll be coming to you.
To do this you must research your market and understand your “ideal” Clients because the real truth about them, their fears and desires is rarely spoken about.
The real issues are not discussed because they are based in emotion and talking about emotion makes us feel uncomfortable.
We usually talk in facts, figures, features and benefits – rational and logical stuff – but with no real point of difference that connects with the emotional needs of our market. This makes it tricky to get Clients!
Don’t think that you know your prospects and Clients. Go to your market and really listen to them if you want to understand how to get more Clients. Interview them, survey them, ask questions and listen. Listen with your two ears.
Give people a reason to do business with you. Give them a reason to talk about you.
Provide prospects and Clients the confidence in your product and services and the certainty they want by fulfilling their emotional needs before you start pitching … yet another product or service just like your competitors.