Streaming Services, the New Marketing Eldorado – Midem 2016

Get with the flow in this energetic panel discussion aimed at uncovering the hidden depths of streaming. With streaming representing
45.2% of digital revenues, streaming services have become a key element in music marketing strategies and labels now have endless
opportunities to market and promote catalogues on streaming platforms. Discover how to best leverage streaming services as
promotional tools and maximise stream clicks.
Speakers:
• Olivier Dutertre, Founder, TheSoundYouNeed (France)
• James Farrelly, Head of Trade marketing UK & IE, Believe Digital (UK)
• Rami M. Zeidan, Head of Marketing, Anghami (Lebanon)
Moderator:
• Sammy Andrews, Managing Director, Sabotage New Media (UK)