What is positioning in marketing?
http://ofthesea.com/positioning-freebie
This brief video will give you an overview of positioning strategy and how it allows you to own more real estate in the minds of your consumers.
If you are top of mind in your category than you will be the first company thought of when your product or service comes in need.
Understanding what is positioning in marketing will help you better understand your market. Own a larger voice and get more eyes on your brand.